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            This advertisement uses irony to make a humorous, and shall we say catchy, argument. It incorporates a textual argument as well as supportive and eye-catching visual aids, the most notable of which is the name Walt Whitman in a large size in the font of Whitman’s candy. This title sets up the irony of the argument: “some people think Walt Whitman makes chocolate candy.” This is a satiric statement that, sadly, is believable. It is understandable that a child would be more familiar with Whitman’s candy samplers than the 19th century poet and author. And it is from this idea that the argument comes in. this ad argues that children today do not get enough of the arts in their education; because of the irony this is believable. The textual argument goes on to explain, logically mind you, why they should. It argues appealing to logos that children need the arts for a good structural education, which help children comprehend math and science better.

 

(you are a mean bear)

not you mr. ehret

 

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